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Weekly PPC Update: Mobilegeddon Edition
*+-So, now that it’s officially spring, it’s time to do a little spring cleaning. As in, cleaning up your PPC campaigns, evaluating your keyword lists, revamping your ad copy and creative, and all that wonderful stuff. Really. Make it an annual habit – at least. Quarterly is even better, but make spring your major overhaul. […]
April 24, 2015 by Tom Demers | Weekly PPC Update
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Why Good Search Ads Should Hit You Right In The Feels
*+-Since the early days of advertising, top brands have aimed to create connections with consumers to sell their products. A positive emotional response to an ad creates an attachment in the mind of the consumer, thus strengthening brand loyalty and increasing sales. But too often brands rely on formulaic processes and copycat messaging to write […]