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Posts Tagged ‘Search Ads’

Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013

 

Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?

 

In the meantime, let’s get down to business with the best PPC news.

 

First, from Google…………..

 

On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.

 

Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!

 

Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.

 

Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:

 

It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”

 

Review extensions are now available in beta in AdWords.  Contact your rep to sign up.

 

Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.

 

Now, from Bing Ads…………..

 

Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.

 

Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.

 

Bing Sitelinks are now available in all markets!

 

And, that’s it for this week ladies and gentlemen!  Have a great holiday!

 

 



Weekly PPC Update – Up Too Early Edition!

Saturday, June 8th, 2013

 

Having kids means wrestling them out of bed on school mornings, and then being woken up by them at the same time on the weekends.  Not cool!

 

Well, what better way to start the weekend than with the past week’s latest and greatest PPC news?  Let’s get to it.

 

First, from Google…..

 

Have you used Dynamic Search Ads?  Google says that they are getting an average of 5-10% increase in clicks, conversions and ROI.  Perhaps it’s time to take a closer look.  Here are some tips on optimizing Dynamic Search Ads.  Here’s a webinar that provides an overview of what Dynamic Search Ads are.

 

Image Extensions are here!  So cool.  Obviously, we were thrilled about the addition of Sitelinks to AdWords, and this feels very much the same.  Get your ad to stand out big time by signing up for the beta here or contacting your AdWords account manager.

 

See Search Engine Land’s compilation of industry responses to this recent addition here. Many people are saying that Image Extensions will help advertisers who aren’t eligible for Product Listing Ads because they don’t have a MPN or UPI.

 

Here is Search Engine Watch’s recap of the Image Extensions announcement.

 

For something a little different, Google examined how Google search and paid ad click patterns can predict box office revenue. Learn some interesting nuggets like “Moviegoers search differently for big movie releases” by checking out the full report here.

 

Next, from Bing Ads……………

 

From the Bing Ads Academy series: Creating and Optimising Sitelink Extensions includes tips like:  keep them short, include offers, and include a call to action.  Also, here is a post on Enhanced Ad Extension reporting with Click Type – now available from Bing Ads.  Note that this is “coming soon”.

 

Here are some optimization tips for Bing Ads especially for real estate advertisers.  And here is a very similar post for UK property/real estate advertisers.

 

Bid adjustments are getting a makeover in the Bing/Yahoo platform.  You’ll see that these look eerily similar to what’s going on over in Google’s Enhanced Campaigns.  You can read all about incremental bid adjustments Bing-style here.

 

Finally, a post encouraging you to use different landing pages by match type, which makes a lot of sense!

 

That brings us up to speed for this week, folks.  Enjoy your weekends!

 



Weekly PPC Update – And, I’m Spent Edition

Sunday, May 19th, 2013

 

Hope everyone had a great weekend.  We spent approximately 18 hours watching kids’ baseball games and are just settling in for a long spring’s night, errrrr, PPC update!

 

First from Google…..

 

Google AdWords blog goes web design!  This post talks about a recent Think Insights development into advising advertisers how to build their website to suit multi-device screens.

 

Mobile, mobile, mobile.  Google is definitely honing in on these topics in (soon) advance of everyone having to move to Enhanced Campaigns. Check out this post to “meet the mobile champs“.  Find out what’s top of mind for mobile evangelists.

 

AdWords Express gets a makeover.  You’ll find clearer stats and reporting graphs, a faster simpler sign up, real-time ad previews, and more. Check out the post here.

 

This coming Tuesday, attend a Learn with Google Webinar to drive deeper engagement with App users.

 

Finally, reach local customers who are using Google Maps to search.  Namely, search ads with location extensions can appear directly on the map and just below the search box, and search ads without location extensions can appear just below the search box.

 

Next, from Bing Ads……

 

Check out some details from the Yahoo/Bing network, including stats about increased reach, etc.

 

Bing has been going crazy over the past year with product updates.  You can see the April featured releases here, which include new filtering options in opportunities page, keyword suggestions in UK market, enhanced search query report, and more.

 

Now, Bing goes web design-y with how to help your customers throughout the purchase journey. The post is nicely segmented into what to do to attract customers at various phases in the purchase funnel.

 

Finally, from Bing, check out how one advertiser uses Bing performance trends to optimize their campaigns.

 

That’s it for this week, folks.  Hope you had a great weekend and have a great week!

 

 

 



Weekly PPC Update – Luck o’ the Irish Edition

Sunday, March 17th, 2013

 

Welcome everyone to this week’s edition of the Weekly PPC Update.  Before you head out to celebrate St. Paddy’s Day, take a few minutes to catch up on the most important news in Paid Search this week.  You might find some golden nuggets in this week’s batch to help your campaigns make more green (get it?)

 

First, from Google…….

 

Automotive makers have been one of the widest adopters of Google+, according to Google.  Research shows that brands can experience a 91% increase in conversion rate for non-brand terms when running social annotations on search ads.  There’s a nifty infographic breaking down how this happens.

 

Google is providing a new tool, Brand Surveys, to help advertisers measure impact more precisely.  Advertisers will be able to set up these surveys within their AdWords campaigns without any additional tagging, etc.  Here’s how it works:

  • In AdWords, an advertiser designs a basic survey from a list of templatized questions about purchase intent, brand awareness, and other common categories.
  • Then they launch their display or video campaign.
  • Automatically, one group of users will see display ads from the advertiser’s campaign, followed shortly afterwards by the survey.  A second, similar group will not be shown the ads, but will receive the same survey.

Check out more details here.

 

There are 3 Google Hangouts coming up about Enhanced Campaigns.  They include:  Campaign Management and Strategies for Upgrading, Location Targeting and Ad Extension Updates, and Smarter Ads.

 

Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available on desktops and tablets. Learn more about this new feature here.

 

Google asked participants to log their mobile searches over two weeks in a diary smartphone app – logging more than 6,000 mobile searches in total to examine conversion actions taken after mobile searches.  It turns out that half of all mobile search conversions happen within one hour.

 

Now, from Bing Ads…………….

 

The Bing Ads February release is bringing better targeting for advertisers.  In particular:  Any targeting options not expressly selected at the ad group level will now be inherited from the campaign level.  In cases where the ad group and campaign level targeting are the same, ad group level settings will apply.  Also, the keyword research tool and Bing Ads Intelligence are now available in Latin America and Western Europe.

 

Bing has a new Editorial Insights page that brings together the best of Editorial, answering the most frequently-requested Editorial topics.

 

Have you ever wondered how adult-themed ads get approved?  Adult advertising is a restricted program in Bing Ads and an advertiser’s account must be properly enabled before they can market their adult site. When an advertiser that is not enabled for the Adult Marketplace submits their adult ad or URL for review, it will be blocked upfront and prevented from serving online until this enablement is in place.  Learn more here.

 

Finally, from elsewhere on the World Wide Webz……

 

If you use an Analytics program other than Google Analytics, you’ll need to consider how integrating Enhanced Campaigns will impact your Analytics.  Check out this article to see how and where it might impact you.

 

An interesting article about retargeting drives home the point that users with display ads enables marketers to benefit from the recency bump beyond the search engine results page.  Have you seen this in your campaigns?  Check out specifics here.

 

That’s it for this week, folks!  Happy St. Patrick’s Day and have a great week!

 

 

 



Weekly PPC Roundup – No More Twinkies Edition

Saturday, November 17th, 2012

 

The title says it all!  We haven’t eaten a Twinkie since 6th grade, so we are okay.  Hope you are too. If not, here is some delicious, no calorie PPC news from the past week!

 

First, from Google….

 

The AdWords blog was super full of information this week.  Check out this article which is a cross post from the DoubleClick blog and will help you get your AdWords ramped up for the holidays.  The guide includes:

  • Top 2012 holiday trends and recommendations
  • Automating Your Workflow
  • Display remarketing from search ads
  • Performance Bidding Suite
  • and more!

 

Just in time to make all of these holiday tweaks, Google announces AdWords Editor 9.9 is now available.  Get it while it’s hot!  New features include Google Display network updates, import/export improvements, and more.

 

We think this is less for advertisers and more for shoppers, but the article Deck the halls with tools for shopping outlines some of the cool features you can use within Google Shopping to make your holiday shopping easier.

 

Most of us have dealt with or at least thought of bid automation tools for our PPC Campaigns.  This coming Monday, Google will have a webinar on this very topic.  You can learn more about it here.

 

In Google Shopping goes global you can get details about how when and where Google Shopping will be rolling out in other countries.

 

In Get local in time for the holidays and beyond you can get the skinny on new local targeting options for Google AdWords.  These include airport targeting (!), showing location extensions and sitelinks together (!), larger maps, better reporting, and more!

 

Finally from Mountain View (again the title says it all): AdWords for Business Credit – Now More Availability in the US.

 

Now, from Bing land….

 

Bing also has some local paid search advice. You probably already know how to do this via AdWords, but now learn how to exclude locations within a location in Bing Ads How-To: Use Location Exclusions to Hide Your Ads From People Who Aren’t in Your Target Audience.

 

Not surprisingly, Bing ALSO has some advice for holiday PPC campaigns.  Check out Find New Holiday Keywords Using Bing Ads Intelligence Templates and learn how to use these new templates to maximize your keywords for the upcoming months.

 

Finally, from all around the web….

 

Multi-channel attribution is the new black (or something).  Learn how some other smart people do this in A Look At Cross-Domain Search & Conversion.

 

Not everyone is happy with the new Google Shopping experience.  See one person’s take here.

 

Yahoo! Bing Network Rolls Out to 13 New Countries announces the partnership’s expansion into seven new markets in Europe and six in Latin America.

 

Everyone loves these stats – even non-search marketers!  Check out the latest Most Expensive Keyword data here.  Mesothelioma continues to lead the pack!

 

That’s it for this week.  Everyone, enjoy your weekend and stock up on Twinkies if that’s your thing!