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Holiday Marketeer: Get Actionable Holiday Insights from Historical Data
Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights.   Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using […]
October 7, 2015 by Karen Amundson | Data Science
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Event Recap: Google Partners Hangout
Last week, Boost Media co-founder Rob Lenderman and data analyst Richard Zitomer were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Richard discussed  how hypothesis testing helps fuel marketing decisions by utilizing science and data. We learned about testing culture, what hypothesis testing is and the how to create the right […]
September 14, 2015 by Corine Moore | Events