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Part 3: SEM Ad Copy Testing Insights for Your CMO
Oscar Wilde once said, “I love to talk about nothing. It’s the only thing I know anything about.” Wilde’s wisdom was about 125 years ahead of its time as SEM ad copy thought leadership. Boost Media has analyzed more than 1.3 billion retail AdWords ad impressions and found that it would be better to do […]
October 21, 2014 by Karen Amundson | Ad Text Tips, Ads, Data Science
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2014 Top Trending Halloween Costumes
Halloween is around the corner. We want to know: what will you be dressing up as?   According to trending Google searches, you can expect to see several of your favorite animated characters hitting the streets this year. The movie Frozen claimed three spots on the top ten list, and Maleficient and Ninja Turtle also […]
October 13, 2014 by Sarah Burns | Search
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