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Choosing the Right Platform for Mobile Video Ads, Part II
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master. But […]
June 23, 2016 by Karen Amundson | Branding, Mobile, Social, Video
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Your Detailed Testing Strategy for Google Expanded Text Ads
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display.  While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads […]
June 8, 2016 by Rob Lenderman | Ads, Testing