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Weekly PPC Update: Capturing Consumers in Micro-Moments Edition
*+-Hope you all had a fabulous Memorial Day Weekend! Memorial Day is sort of the unofficial kick-off to the summer season, with warmer weather finally reaching most parts of the U.S. and, of course, days getting longer and sun shining brighter. For advertisers, now is the time to kick your summer ad campaigns into high […]
May 29, 2015 by Tom Demers | Weekly PPC Update
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Robots vs. Humans: A Pizza Based Parable
*+-Recently I was reading a great post by David Siminoff, Founder of Shmoop, about An analysis of robot vs. human labor. David laid out a great analysis of “the war” between humans and robots, and the rational financial analysis for deploying the marginal robot instead of the marginal human.   While one interpretation of David’s […]