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Posts Tagged ‘Sel’

Weekly PPC Update – Friday the 13th Edition

Friday, July 13th, 2012


Hope everyone is staying out of trouble this Friday the 13th!  Here are some recent summaries of the top PPC stories from around the web to get your weekend started off right.


In case there was any question, the web is working for American businesses, according to Google. Directly from Google:  “in 2011, Google’s search and advertising tools helped provide $80 billion of economic activity for 1.8 million advertisers, website publishers and nonprofits across the U.S. You can see the state-by-state breakdown on our economic impact website.”


And, in a turn of events, Google is sending money back to advertisers. Barry Schwartz got a check for $25.05 from the Hanson vs. Google AdWords settlement. I got one too!  Did you? (more…)


PPC Weekly Roundup 5/11/2012 – Spring is in the Air Edition

Friday, May 11th, 2012


After weeks of rain, spring finally appears to have come to New England! We at Boost are giving you a rundown of the week’s hottest search stories to add an extra “spring” to your search marketing step.


Let’s start with Search Engine Land’s (SEL) excellent article 4 PPC Tactics To Ensure You Meet & Exceed Your Plan, which gives some ideas about how to tweak PPC campaigns to meet quarterly goals. The first tactic is keyword growth via mining alternate data sources (like analytics reports) for more converting terms. Other tactics include: revising content network campaigns, leveraging outside resources for keyword expansion and bidding strategies, and “bidding up” high converting “head” terms. (more…)