Take a look at the two ads below. If you were looking for CRM software (“CRM” stands for “Customer Relationship Management”), which ad would you click on? Which one jumps out to you? (If you’ve been following the Win of the Week column for very long, I’m willing to bet you can pick the winner.)
There is no difference in the URL. The only differences are in the title and body copy of the ad. Made your decision?
The winning ad is (more…)