Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer.
First, a little background. If you’re unfamiliar with tax deeds, they’re notes sold by local governments to private citizens to cover unpaid real estate taxes. The rate of return is guaranteed by the government, and in rare cases where the homeowner defaults, you may end up acquiring ownership of the home.
The problem with most tax deed sales is that they’re conducted locally… and… the tax deeds are sold at auction. Which means you have to travel to wherever the auction is happening in order to buy the tax deeds. As you can imagine, this is a big hassle for potential investors.
With that background, which ad do you think won?