Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you’ve started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?
Notice that the ads have much in common. The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)