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Weekly PPC Update: Television is So Old-School Edition
In this week’s PPC roundup, we’re talking technology – specifically, the rapid evolution of the way we communicate and consume media. From shifting search trends leading consumers to search-and-call from their smartphones to the evolution of television viewing, the world is changing before our eyes. It’s pretty astounding when you think about the advancement of […]
February 27, 2015 by Tom Demers | Weekly PPC Update
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Creative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.   […]
January 19, 2015 by Rob Lenderman | Ads, Boost Media, Search, Testing