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Weekly PPC Update: Leveling the Playing Field Edition
The world of pay-per-click advertising has come a long way since its early days, and opportunities are now abundant for both small businesses and major enterprises. Sure, the big dogs still have an astronomical advertising and marketing budget bigger than a small business’ lifetime earnings so far, but that’s not to say that they have […]
October 9, 2015 by Tom Demers | Weekly PPC Update
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Event Recap: Google Partners Hangout
Last week, Boost Media co-founder Rob Lenderman and data analyst Richard Zitomer were featured in a Google Partners Hangout about technical language learnings. During the Hangout, Rob and Richard discussed  how hypothesis testing helps fuel marketing decisions by utilizing science and data. We learned about testing culture, what hypothesis testing is and the how to create the right […]
September 14, 2015 by Corine Moore | Events