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Posts Tagged ‘Webinar’

Weekly PPC Update – It’s Almost Here Edition

Sunday, July 14th, 2013

 

Hello everyone, hope you’re having a fantastic weekend.  How is it middle of July already?

 

Let’s check out the past week’s top PPC news to get caught up.

 

First from Google…..

 

This is our next to last post before the big switch to Enhanced Campaigns.  Are you ready?  If you are brand new to PPC, here’s the skinny on Enhanced Campaigns – essentially, instead of dividing campaigns into targeting by device, AdWords advertisers will be running the same campaign on multiple devices & geographic areas with bid adjustments for each.  Here’s Google’s Resource Center for Enhanced Campaigns.  Don’t delay – mandatory switchover is less than 2 weeks away!

 

If you *aren’t* new to PPC, but still aren’t completely on board with Enhanced Campaigns, here’s are some useful links to bidding in the new system –  A Whitepaper with strategies for success with Enhanced Campaigns and a recorded Webinar on the same topic.

 

Also, if you’re really brand new to PPC, you probably should read this first from Google - Free Course On Creating Your First Online Campaign.  It’s Google’s first MOOC!  Here are the details:

  • What: Marketing 101, a massive open online course
  • Audience: New advertisers
  • When: July 22 – August 9
  • Requirements: Email address and a computer

Interested? Sign up for the course here.

 

From Google AdWords’ Engagement Ads, check out Google Catalogs in Lightbox — a scalable way to distribute eCatalogs.

 

Google’s new Databoard for Research Insights is an “interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points into infographics that you can share.”  Check it out!

 

Now, from Bing Ads land…….

 

A back to basics article on ad testing by measuring against ROI, CTR, CPA, and Quality Score.  What’s your tried and true?

 

Just a heads up - by the end of 2013, Bing will require all users to log in to Bing Ads with a Microsoft account and will eliminate the option of using a Bing Ads account.

 

Search Engine Land touts Bizible as a solution for autotagging Bing Ads so data will show up in Analytics without tedious manual tagging.  check it out.

 

And, from elsewhere on the web……..

 

Online advertising is really half the battle.  What do your users do when they get to the destination URL?  Here’s a great article from WordStream – 12 Tests to Increase Your Landing Page Conversion Rate, Starting Today.

 

comScore says desktop searches are experiencing a rebound!!!!!!!!!!!!

 

Here’s a good one on Analyzing Cost-Per-Click Inflation In The Marketplace.

 

Finally, check out quality score explained by a former Googler.

Have a great week everyone!!!!!!!!!!!!!!!!

 

 



Weekly PPC Update – Sweltering Edition

Sunday, July 7th, 2013

 

Hope everyone had a wonderful 4th of July.  We spent ours camping, got home yesterday and still smell like campfire and are still swatting imaginary mosquitoes away.

 

Let’s ease back into the real world together by catching up on the latest and greatest PPC news from the past week.

 

First from Google…..

 

Google AdWords had nothing new to announce last week, which is kind of incredible considering the volume of posts, announcements, and enhancements that were going out in the few prior weeks.  I guess even Mountain View breaks for the 4th of July.

 

There were several cool items in the Google Analytics blog to bring to your attention though.

 

Website satisfaction surveys are cropping up all over the place, and Google has its own free offering to throw into the mix.  You can customize questions for a small fee, but the standard offering costs nothing.  Learn more here.

 

On July 16th you can attend a webinar about the Google Analytics/Wildfire integration that will bring greater insights into social media efforts, which will start by showing you the best way to set up your modeling and reporting to include all your social marketing efforts followed by a live demo of the Google Analytics integration with Wildfire.

 

Last Wednesday Google Analytics rolled out a new AdWords integration infrastructure to improve data freshness and consistency by attributing both visits and clicks metrics to the most recent campaign name (vs. to all other prior campaign names).  There are also updates to how Analytics will handle Enhanced Campaigns, as well as a new feature of unlinking AdWords & Analytics accounts.

 

Now, from Bing Ads…….

 

The new Windows 8.1 Smart Search experience will include Bing Ads.  The post says that with one search, consumers can look for information across the web, device, apps and cloud.

 

Brazil joins the Yahoo! Bing Network which is now in 25 markets around the world – see the full list here as well as markets coming soon. Also, Brazil and Germany have newly redesigned Bing Ads websites.

 

Lastly from Bing, some tips on getting your ads and campaigns up to speed for back to school shoppers.

 

Now, from the rest of the web………

 

It’s against policy to advertise for fireworks or explosives with Bing Ads or Google Ads, but Search Engine Land found a few examples that slipped through the cracks.  Check it out here.

 

You can, however, see the top searches on the 4th of July courtesy of Search Engine Watch.

 

This Search Engine Land article takes a look at the impact Enhanced Campaigns will likely have on advertisers, including effect on CPCs, mobile bidding, and optimization for tablets.

 

That does it for this week, ladies and gentlemen!  Have a great week and rest of weekend.

 

 

 



Weekly PPC Update – Short Week Edition!

Sunday, June 30th, 2013

 

Did last week feel really long to anyone else?  Probably having something to do with it being the first week of summer.  Luckily, we have a short week coming up so we can get some serious summertime activities in.  How about you?

 

In the meantime, let’s get down to business with the best PPC news.

 

First, from Google…………..

 

On Monday, Google announced the launch of dynamic remarketing to all clients with a Google Merchant Center account. Right now, it’s geared toward travel and education sectors, but Google plans to expand availability later this year.  Here’s a Help Center article to help you get started.

 

Google also announced an addition to AdWords reporting they’re calling top movers.  To view the top movers report, click the Dimensions tab, then View: Top movers.  Included in this report is a possible causes, if available.  Should be interesting!

 

Did you catch this one?  Google is making the remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns. With this feature, you can modify your search ads, bids, and keywords based on your visitors’ past activity on your website.  Here’s an article in Help Center to help you get going.

 

Linking AdWords and Analytics can be kind of a pain.  Google’s announced a process to make it easier.  Check it out here.  If you missed the webinar on using AdWords and Analytics together, here are some of the useful resources that were shared:

 

It was a busy week of AdWords announcements.  Affinity segments are a new way to target users by their lifestyles (vs. niche interests).  To be more specific, Google says “interest categories allow you to reach visitors across the Google Display Network who’ve demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page they’re currently on.”

 

Review extensions are now available in beta in AdWords.  Contact your rep to sign up.

 

Have you switched to Enhanced Campaigns yet?  Time’s a tickin’!  Here are some success stories to help overcome your fears.

 

Now, from Bing Ads…………..

 

Do you use Bing Ads Editor?  Here are some reasons why Bing thinks you should.  This article talks about using Bing Ads Editor to parse out keyword trends by region.

 

Bing provides some guidance for ensuring that your ads don’t get dinged for duplication:

  • Ensure your ad does not contain duplicate ad copy of any of your other ads.
  • Avoid submitting multiple ads linking to sites with identical content or with a very similar look and feel.

See the whole article here.

 

Bing Sitelinks are now available in all markets!

 

And, that’s it for this week ladies and gentlemen!  Have a great holiday!

 

 



Weekly PPC Update – Happy Dad’s Day!

Sunday, June 16th, 2013

 

Happy Father’s Day to all the hard working dads out there.  Before you head out to family picnics, take a few minutes to catch up on the latest PPC news with us.

 

First, from Google……..

 

Enhanced Campaigns are a little over a month away, and Google has some useful blog posts to bring us up to speed and get a head start.  First of all, starting with the Upgrade Center is a good idea.

 

See examples of how people have increased local opportunities, reached new audiences and spent less time managing campaigns in this post. Also, there have been some improvements to the Upgrade Center, including:  increased flexibility when copying keywords, automatic labeling of newly copied keywords, and uninterrupted keyword level tracking.

 

Auction insights reports are now more robust, enabling us to see competitor data on a keyword level, as well as for groups of keywords, individual or multiple ad groups, and individual or multiple campaigns.

 

Surely, you’ve linked your Google AdWords & Analytics accounts by now, but attending this webinar will give you more ways to look at your data, and it includes a Q & A.

 

Finally, if you’ve been wondering how your accounts will automatically upgrade to Enhanced Campaigns, you’ve gotta check out this post. There is a default upgrade for each kind of legacy campaign device targeting.

 

Now, from Bing Ads……….

 

If you’re wondering how Bing Ads will play with new Google Enhanced Campaigns, this post is for you.   In addition to “increasing our list of dynamic text supported for destination URLs to includeifmobile and ifnotmobile variables”, there are specific changes to bid adjustments, site link extensions, and more.  Most of these updates are not live yet, just fyi.

 

Have you used Bing’s keyword distribution graph?  It’s intended to ” reveal the keywords most important to the success of your ad. Use it to identify these particular keywords, and then build out those advancing your goal, and edit or remove those that aren’t”.  You can see a video, as well as some cool examples here.

 

Finally, from Bing Ads for this week:  Coming Soon to Bing Ads: Change History Graph Connects Your Actions to Results.    If you’re interested in testing this pilot, email CHPilot@microsoft.com.

 

And, from elsewhere on the web………

 

Facebook is ending sponsored search results.  Read Search Engine Land’s take here.

 

Check out some key takeaways from John Gagnon’s speech at SES Toronto here.

 

Finally, a post with lots of useful information: The Top 10 Best AdWords Features You’re Not Using encourages you to take another look at features like the Image Ads Creator, Above the Fold Display bidding, AdWords Scripts, and more!

 

Now, we’ll return you to your regularly scheduled programming.  Have a great day and week everyone!

 

 



Weekly PPC Update – Up Too Early Edition!

Saturday, June 8th, 2013

 

Having kids means wrestling them out of bed on school mornings, and then being woken up by them at the same time on the weekends.  Not cool!

 

Well, what better way to start the weekend than with the past week’s latest and greatest PPC news?  Let’s get to it.

 

First, from Google…..

 

Have you used Dynamic Search Ads?  Google says that they are getting an average of 5-10% increase in clicks, conversions and ROI.  Perhaps it’s time to take a closer look.  Here are some tips on optimizing Dynamic Search Ads.  Here’s a webinar that provides an overview of what Dynamic Search Ads are.

 

Image Extensions are here!  So cool.  Obviously, we were thrilled about the addition of Sitelinks to AdWords, and this feels very much the same.  Get your ad to stand out big time by signing up for the beta here or contacting your AdWords account manager.

 

See Search Engine Land’s compilation of industry responses to this recent addition here. Many people are saying that Image Extensions will help advertisers who aren’t eligible for Product Listing Ads because they don’t have a MPN or UPI.

 

Here is Search Engine Watch’s recap of the Image Extensions announcement.

 

For something a little different, Google examined how Google search and paid ad click patterns can predict box office revenue. Learn some interesting nuggets like “Moviegoers search differently for big movie releases” by checking out the full report here.

 

Next, from Bing Ads……………

 

From the Bing Ads Academy series: Creating and Optimising Sitelink Extensions includes tips like:  keep them short, include offers, and include a call to action.  Also, here is a post on Enhanced Ad Extension reporting with Click Type – now available from Bing Ads.  Note that this is “coming soon”.

 

Here are some optimization tips for Bing Ads especially for real estate advertisers.  And here is a very similar post for UK property/real estate advertisers.

 

Bid adjustments are getting a makeover in the Bing/Yahoo platform.  You’ll see that these look eerily similar to what’s going on over in Google’s Enhanced Campaigns.  You can read all about incremental bid adjustments Bing-style here.

 

Finally, a post encouraging you to use different landing pages by match type, which makes a lot of sense!

 

That brings us up to speed for this week, folks.  Enjoy your weekends!