As you’ll see below, Google has been VERY busy this week (of course, it seems that major announcements from Mountain View have been coming out more and more regularly over the past year). This week’s Weekly Roundup should give you a good send off to your Memorial Day weekend festivities, with a whole slew of things to think about regarding your own PPC accounts.
On Tuesday, Google announced the launch of a new Auction Insights report that gives advertisers insight into who competes in the same auctions they do and other metrics. The data is provided at the keyword level and includes impression share, average position, overlap rate, and more. Pretty cool. (more…)