Posts Tagged ‘winning ad’
Monday, December 19th, 2011
Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you’ve started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?
PPC Ad #1
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PPC Ad #2
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Notice that the ads have much in common. The title text is identical. The URLs are almost identical. The primary difference between the two ads is found in the body copy. Which ad do you think generated more than twice as many clicks?
Made your decision?
The winning ad is (more…)
Tags: ad contest, Contest, CTR, Logo Design, Portfolio, Ppc, Unique Process, winning ad
Posted in Win of the Week | No Comments »
Monday, November 7th, 2011
Take a look at the two ads below. If you were looking for CRM software (“CRM” stands for “Customer Relationship Management”), which ad would you click on? Which one jumps out to you? (If you’ve been following the Win of the Week column for very long, I’m willing to bet you can pick the winner.)
PPC Ad #1
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PPC Ad #2
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There is no difference in the URL. The only differences are in the title and body copy of the ad. Made your decision?
The winning ad is (more…)
Tags: ad contest, Ads, Bottom Line, Contests, Crm Software, Customer Relationship Management, Demo Software, Jargon, Phrase, Ppc, Punctuation, Searcher, Software Crm, Software Free, URL, Verbs, winning ad, Wins
Posted in Win of the Week | No Comments »
Monday, October 17th, 2011
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? Make your decision, then scroll down to discover which ad won.
PPC Ad #1
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PPC Ad #2
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Take your time. I’ll wait. Okay, made your decision? The winning ad is (more…)
Tags: ad contest, Confusing Language, Confusion, Free Games, Free Preschool Games, Fun Games, Games Free, Games Preschool, MMORPG, Online Games, Parents Of Preschoolers, Phrase, Ppc, Preschooler, Second Life, Social Proof, Sounds, Virtual Worlds, winning ad, World Of Warcraft
Posted in Win of the Week | No Comments »
Monday, October 10th, 2011
Imagine for a moment that you are a business owner who is hiring a new secretary. You want to make sure you’ve got a good secretary before you hire him (or her).
What kind of information would you like to know? Which ad would get your attention and earn your click? Make your decision, then scroll down to discover the answer.
PPC Ad #1
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PPC Ad #2
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In this case, (more…)
Tags: ad contest, Ads, Business Owner, Exceptions, Focus, Imagine, Job Applicants, Knowledge, Ppc, Principle, Secretary Skills, Skills Test, Veritas, winning ad
Posted in Win of the Week | No Comments »
Monday, October 3rd, 2011
Which of the two ads below do you think got a higher click-through rate (CTR)? Make your decision, then scroll down to discover the answer.
PPC Ad #1
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PPC Ad #2
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To help make your decision, suppose for a moment that you are a business owner who wants to promote your business at a major convention. And suppose you’re looking for a place to print up some promotional banners for your booth. Which ad would earn your click — and potentially your business?
In this case, (more…)
Tags: ad contest, Ads, Advantage, Banner Printing, Business Owner, Exclamation Point, Keywords, Phrasing, Ppc, Printing Service, Promotional Banners, Punch, Redundant Words, Searcher, Smooth Rhythm, Vinyl Banners, winning ad, Words And Phrases
Posted in Win of the Week | 4 Comments »
