Last week we brought you some PPC love as we prepared for Valentine’s Day this week, and as expected there was even more search marketing love to go around as the big day drew near. For example, Search Engine Land’s article pointing out that 62% of Valentine’s Day restaurant searches were mobile. All the more reason to make sure your Google Places listing is accurate, and that you’re well represented online (particularly if you’re a cozy restaurant perfect for a romantic date!).
But in the middle of winter, in addition to Valentine’s Day, we face the grim side effects of colds, flu, and other unpleasantness. Whether you ate too much chocolate or are feeling cabin fever, it’s hard to avoid the winter blues, but the PPC world has some help for those whose campaigns are a bit under the weather. Let’s have a look at some of this week’s top stories in search. (more…)