Which of these two PPC ads do you think had a higher CTR? Read both ads, make your decision, then scroll down to discover the answer.
As I mentioned in a previous Win of the Week column, Beach Body sells a variety of extreme fitness programs.
P90X in particular is one of their flagship products. It’s an extreme 90-day body transformation program. Because of its “extremeness,” it appeals primarily to men, but there are women who use the program, too.
With that in mind, which ad do you think won? (The winner is, I think, somewhat obvious.)