As I was doing some searches on Google today, I noticed an interesting change to the way search results are displayed. Do you notice what I noticed?
If you look closely, you’ll notice that the URL is now appearing under the title instead of underneath the body copy. This format is being used in both the organic and paid search results.
I’m not sure how I feel about it. It looks okay on the organic side, but looks unusual on the paid side. Maybe it’s because I’m so accustomed to seeing the URL at the bottom of the ad and not directly under the title.
I couldn’t find any mention of this change on the Adwords blog, but it seems to be a change affecting all searches.
Lacking any data, I wonder how this affects CTR…
Is the title even more important than before — because the URL “cuts off” the body copy and leaves it floating at the bottom? Does it make the URL more important? Or does it favor brands with more well-known URLs? If you have any thoughts or data, please share it below. Thanks!
About the Author: Ryan Healy is a direct response copywriter and BoostCTR writer. Since 2002, he has worked with scores of clients, including Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business, and is the creator of the world’s first trust seal for affiliate programs.