As you get ready to celebrate this upcoming long weekend, it’s time to wrap up the workweek with our weekly PPC roundup! In addition to general PPC topics, this week we saw lots of twitter activity about Google +1, and it’s only fitting since yesterday was Mashable’s officially unofficial Social Media Day. Did you attend a meetup or do anything special to commemorate your social media activity? Let us know in the comments!
To help you ‘Go Fourth’ and prosper in your search endeavors, here are 4 categories of helpful articles that we came across this week to kick off your holiday weekend:
Microsoft AdCenter Tips
Sam O’Brien of the Microsoft adCenter blog gives his SMB tips for finding PPC keywords via the AdCenter desktop tool as well as the AdCenter UI and the Microsoft Advertising Intelligence Tool (MAI). If you’re looking for help porting campaigns from Google AdWords to Microsoft AdCenter, John Lee of Search Engine Watch walks you through the process, from bids to match types.
PPC Keyword Tips
If you’re looking for advice on qualifying keywords in your PPC campaign, WordStream has you covered with 3 ways to Qualify PPC Leads, as well as Alan Mitchell with his post The Art of Keyword Qualification. (On a sidenote, we had a great interview with Alan earlier this week as part of our Ad Text Optimization interview series. Be sure to check it out if you missed it!)
Social Media Strategy Tips
Are you struggling with developing a solid content strategy? Tamar Koifman, senior social media strategist for Digital Luxury Group, has created a presentation outlining 9 ways to create an engaging, easy, and affordable content strategy, featured on TheNextWeb.com. If you want to blend social media and PPC together with Facebook ads, Search Engine Journal’s June 27th article “Facebook Ads Give a Little More” should point you in the right direction.
PPC Strategy Tips
Have you hit a wall with your PPC campaign management strategy? The Clix Marketing Blog offers 5 Ways to Push Through the Proverbial PPC Wall, one of which is remembering to use Microsoft AdCenter (I think I’m seeing a trend this week!). If you want to expand your PPC knowledge, Greg Habermann of Search Engine Watch highlights the new Interest Category Targeting in Google AdWords, which has been in beta since 2009. And lastly, Leena Rao of TechCrunch shows us how Google Sites now allows you to create a mobile landing page, so if you haven’t jumped on the mobile bandwagon with your PPC campaign yet, there’s no better time than now to give it a try!
That’s all for this week’s PPC roundup. As always, if you have any resources you’d like to share with us, please feel free to leave them in the comments. Have a great weekend!