In the Northeastern US we’ve gotten quite the heat wave this week. It’s like spring passed us right by and we’re onto Summer! Though this may be short-lived, we figured it’d be a great theme for this week’s PPC roundup – springtime: a time for renewal and growth.
Let’s have a look at the best PPC and other search-related topics around the web this week:
Sean Quadlin over at PPC Hero shares the latest news in his post “Massive Update to Google Display Network“. If you don’t see the new Display Network tab on your dashboard just yet, don’t panic! Over the next few weeks, Google will be rolling it out, and, according to Sean, “YOUR LIFE WILL BE FOREVER CHANGED” (…in a good way, that is!). Have a peek at screenshots, tips, and other features of the new development over at PPC Hero.
And while you’re over there, you might wanna also have a look at Jeff Allen’s post – “9 PPC Tasks for a 10% Boost in 10 Minutes”. Pretty compelling, yeah? Throughout the post, Jeff highlights ways to improve various aspects of your campaigns by 10% in 10 minutes – boost your CTR 10%, or your PPC conversion rate, or even get 10% more PPC spend. Definitely sounds like it’s worth the time!
Are you looking to build a website for a particular geographic region? This next resource will give you a hand when picking that domain name and setting up your site for search engines and searchers alike. Michael Martin at Search Engine Watch uncovers just how much geo-targeting keywords impact search, particularly in a site’s domain name, in his post “Domain Names With Geo Specific Keywords Offer Local Ranking Opportunity [study]“. Definitely some interesting data to have a look at there.
For some tips on renewing and sprucing up your copywriting skills, Elisa Gabbert is ready to help with her blog post “5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy“. Among the 5 tips: use verbs, target your real market, and don’t be shy about punctuation! To find out why, and to see the other lessons learned, head on over to the WordStream blog.
Another spring change circulating the web right now is FireFox’s decision to test default Google encrypted searches on their browser, with goals to roll out this change to all FireFox users over the next several months. This, unfortunately will likely make the “keyword not provided” data in Google Analytics to drastically increase, according to David Angotti in his Search Engine Journal article, “Keyword Not Provided Percentage to Grow: Firefox Adding Default Encryption to Google Search“. Read on to find out more details and how this could affect your campaigns this spring.
This next resource may not be quite ‘hot off the press’ anymore but we still wanted to include it for anyone who couldn’t make it to SMX West, but still wants the lowdown! Matt Van Wagner provides his main takeaways, as well as a whole bunch of helpful resources and tools he accumulated while at the conference that you just might want to add to your SEM toolkit. Read more about Matt’s SMX West experience here.
And for those on the East coast, SES NY has begun, and Danny Goodwin at Search Engine Watch has first-day SES New York coverage. He provides his main takeaways from the first day and also offers a great roundup of Day 1 live blogging and other SES NY coverage, so if you can’t be there in person, you can feel like you’re not missing a beat with the live bloggers.
Well, that wraps up this week’s PPC roundup! Hope you have a great weekend and as always, please feel free to submit your own roundup submissions in the comments below, or catch up with us on twitter!