This week’s PPC roundup brings you an assortment of search-related tidbits to put to good use in the coming weeks. This time of year is a big time for Summer vacations, but the PPC world stops for no one! Let’s have a look at some of the great posts out there from this past week to help give your PPC strategy a boost.

Link Building Tips

 

We found some great link building resources this week, starting a post by SEOMoz’s Jason Stinnett entitled “3 Ways to Use Google’s New Search by Image for Link Building“. In case you’re not familiar with this new functionality, you can now upload or refer to a URL of an image as your search term in Google and it will return results related to that image. From researching background information to identifying guest post candidates and more, Jason shows us some great uses for this new feature. Be sure to check it out!

 

Search Engine Land also never fails to disappoint in their July 5th post “Creative Tips for Link Building on a Shoestring Budget“, highlighting really fun and different strategies for stretching your reach without stretching your wallet.

Clicks and Conversions

 

Oli Gardner from Unbounce will get you ready to go with his 5-Day Crash Course in Conversion, outlined as follows:

  • Day 1: The Economics of Conversion
  • Day 2: The Call To Action
  • Day 3: Sorry, Your Homepage Sucks at Converting!
  • Day 4: Introducing Landing Pages
  • Day 5: Optimization & Testing – Every Page can Convert Better

 

Continuing on the CTR topic, Jessica Cates of PPC Hero shed light on understanding relative CTR in her latest post, showing how to add it to your column layout in AdWords and what the numbers mean.

 

You can’t have a CTR without clicks, and Rob Young of Search Engine Watch shows us how exact match domains can double clicks on PPC ads, based on a The PPC-Domain Name Behaviors Study from Memorable Domains.

Social Media

 

Business2Community.com’s interview with Mark Schaefer this week highlights some o f the challenges Mark has faced in social media, tips for successful blogging, and projections for the future of social media.

Looking Ahead

 

To wrap up this week’s roundup, Elisa Gabbert at WordStream leaves us with four great tips for improving the long-term effectiveness of our PPC campaigns. At the end of the article, there are references to other helpful related posts to help you expand your PPC knowledge.

 

We hope these resources find you well this week and stay tuned for our roundup next Friday. In the meantime, if there are any resources you’d like to share, feel free to do so with a comment below!