You can scribble any search query into Google on your iPhone now instead of typing it in the search box. No, it’s not April Fool’s! After years of working primarily on a computer, my handwriting is not that great, but now apparently, Google Now Allows You To Write Your Search Queries on your smartphone or tablet. We see a lot of “Did you mean?” search results in our future.
Have you noticed new features in your adCenter account? New Features and Upgrades in the July 2012 adCenter Release from the adCenter blog gives an overview of what’s new, including tablet reporting capabilities, increased ads per group limits, and an increase in allowed domain exclusions for syndicated search network.
Adobe’s Digital Marketing blog announced the Q2 2012 Global Digital Advertising Update and Emerging Trends. Key findings include: “search spend in the U.S. grew by 13 percent Year over Year (YoY) while ROI steadily improved” and “tablet CPCs remained lower than desktop CPCs, conversion rates were 20 percent higher and the ROI on tablets was significantly higher than desktops as well.”
Search Engine Land’s (SEL) Singular vs. Plural: What Search Queries Can Tell You About Your Customers is an interesting article. Author Siddharth Shah says “customers searching with singular term are more often closer to a conversion than a customer searching with a plural term.”
Also at SEL: In Ideas To Cover Your Entire Inventory In Paid Search, author Benjamin Vigneron gives some tips especially for advertisers in the retail sector to help keep ads synched with inventory.
In Running Lean With AdWords at Search Engine Journal, Howie Jacobson discusses why AdWords is the perfect testing ground for quick customer response. He gives some examples of why “AdWords is still one of the best ways to gather predictive market intelligence before rolling the dice on a launch.”
Clickz offers some AdWords Optimization Tips to Try This Week, including adding negative keywords across campaigns, analyzing success in the mobile sphere, and using automated rules and the display ad builder.
Facebook is adding to its paid ad format offerings. Facebook Tests Sponsored Results at Search Engine Watch outlines the new feature and adds some commentary.
In Web Analytics Consulting: A Simple Framework For Smarter Decisions, Analytics guru Avinash Kaushik offers some tips to those of us interested in improving consulting engagements management. Note that the article is geared toward Analytics consultants, but the framework he presents is useful to any web marketing consultant.
And that wraps it up for this weekly edition. Have a great weekend everyone!