Rounding Up the Roundups of 2010/2011 Recaps and Predictions
You should also check out PPC Hero’s 2010 Review and 2011 Expectations post if you haven’t already and Mashable’s 6 Predictions for Digital Advertising in 2011, both predicting big jumps in social media advertising.
* Techipedia’s Best Internet Marketing Posts of 2010
* Click Equation’s Most Popular Posts of 2010
* WordStream’s Top 10 Posts of 2010
PPC Blog Content from Around the Web
* 88% Improvement (!!) for Compliance Signs
And in case you missed it the first time, or you just can’t get enough of us, you should definitely check out our Ad Text Tip: Using Symbols in PPC Ad Text, a terrific guide not only for style and utility but also for trademark and copyright symbol how-tos.
Google has had a run on reporting bugs in the interface, and it looks like their AdWords certification program is having issues as well. Luckily the dev team over at AdWords is getting some help, as the Big Daylight blog published a work around for removing tracking parameters from destination URLs.
Meanwhile the team at Unbounce had another great post on using trust symbols to increase conversions on a brand new Website. To help out with the nuts and bolts of setting up these types of tests, the Seer Interactive blog came up with a great use-case for Google’s Campaign Experiments: landing page testing.
All right, well that’s all for this week – what did we miss? Let us know in the comments, and we’ll be back next week with a fresh list of PPC links.