Rounding Up the Roundups of 2010/2011 Recaps and Predictions
Oli Garnder of Unbounce aggregated a remarkably thorough collection of conversion optimization case studies, infographics, interviews, and tips in The Unbounce Blog’s 52 Ways to be a Conversion Badass in 2010. Brad Geddes showed up again on Search Engine Land with a review of last year’s best time and money-saving PPC features in his post, Top 10 Paid Search Features You Might Have Missed in 2010. Search Engine Journal and Wordstream offered innovative suggestions for the coming year in their respective posts, Top 5 Things to Test in Your PPC Campaign for the New Year, and our friend Chad had a great post outlining some New Year’s Resolutions for PPC.
You should also check out PPC Hero’s 2010 Review and 2011 Expectations post if you haven’t already and Mashable’s 6 Predictions for Digital Advertising in 2011, both predicting big jumps in social media advertising.
PPC Blog Content from Around the Web
* Boost CTR’s Win-of-the-Week Winners:
* 88% Improvement (!!) for Compliance Signs
And in case you missed it the first time, or you just can’t get enough of us, you should definitely check out our Ad Text Tip: Using Symbols in PPC Ad Text, a terrific guide not only for style and utility but also for trademark and copyright symbol how-tos.
Google has had a run on reporting bugs in the interface, and it looks like their AdWords certification program is having issues as well. Luckily the dev team over at AdWords is getting some help, as the Big Daylight blog published a work around for removing tracking parameters from destination URLs.
Meanwhile the team at Unbounce had another great post on using trust symbols to increase conversions on a brand new Website. To help out with the nuts and bolts of setting up these types of tests, the Seer Interactive blog came up with a great use-case for Google’s Campaign Experiments: landing page testing.
All right, well that’s all for this week – what did we miss? Let us know in the comments, and we’ll be back next week with a fresh list of PPC links.