If you are looking for the week’s most important, easy to digest updates for PPC, you’ve come to the right place! Following are the top stories of the week, from the search engines themselves and from other industry leaders.
First, from Google…..
Another awesome invention out of the Creative Sandbox: Google announces the Mobile Ads Showcase app, which lets your clients experience their mobile ads exactly as a customer would. The app is now available for Android smartphones and tablets through the Google Play Store.
Google Adwords also published a useful infographic about how their ads quality team fights “bad ads”. What is a bad ad, you ask? Well, they market counterfeit goods, harmful malware, dangerous services and more. In 2012, there were 224,000,000 bad ads disapproved, 889,000 bad advertisers banned, and many other interesting stats. Check out the infographic for more details.
Now, from Bing Ads……..
A cross section of the Bing Ads team gives their New Year’s Resolutions for Bing Ads for the coming year here.
Bing put up a nice little video about why you should advertise with them. Among the reasons:
- There are over 150 million unique searchers of the Yahoo! Bing Network
- Searchers are likely to spend 22% more than the average internet searcher
- 45 million searchers do not use Google – you can only reach them through Bing Ads
That last bullet is kind of funny!
From elsewhere around the web……
Remember how (3 paragraphs up) we were discussing “bad ads”? Search Engine Land takes it a step further and does a year over year comparison including this nugget: “Google axed 224 million bad ads in 2012. That’s up 67% from 2011.”
Also from SEL: 4 Trends That May Surprise Online Marketers In 2013 has some good predictions for what we’ll be seeing over the next year, including integrated user feedback, Siri, and much more!
From Search Engine Watch: Justifying Smartphone PPC Spend as Tablet Results Soar gives a bunch of reasons why you SHOULD be advertising on mobile if you aren’t already.
Also from SEW, there’s a good breakdown of why and how to do an All Products Campaign in the new Product Listing Ads interface.
Finally, Hubspot has a good article to help figure out whether your (or your client’s) website passes the blink test. If not, the clicks you drive could be for naught!
That’s it for now friends. Enjoy an evening of awesome TV, if that’s what floats your boat. That’s what we’ll be doing!