Happy weekend dear readers!  We hope you are enjoying this (weirdly) mild weekend and are enjoying the playoffs (if you’re into that thing).  Half time is up shortly, so here’s the most recent PPC updates to give you a head start on the coming week.

 

First, from Google……

 

Perhaps to make up for the lack of updates out of Mountain View in the past month, Google announces 3 upcoming AdWords Hangouts for us.  Some (ahem, the first two) look more interesting than others.  To join, add the Google Ads Google Plus page.  Upcoming topics include:

  • January 24th at 11 AM PDT: Breaking Down Ad Rank
  • February 7th at 11 AM PDT: Remarketing Tips
  • February 21st at 11 AM PDT: All About the AdWords Billing Cycle

 

Have you used AdMob to promote mobile apps? This Case Study about a Chinese mobile game developer shows some great successes the company had in attracting 80+ million downloads.

 

Finally, from Google this week: 10 Google Analytics Resolutions for 2013. More knowledge = better campaigns.  Google recommends some features released over the past year that can help you WIN in 2013.

 

Next, from Bing Ads/Microsoft ……

 

If you’ve passed the Bing Ads exam, it’s time to get your profile listed in the new and improved Bing Ads Professional Profiles.  Bing reminds us:

 

“if you want to prepare for the Bing Ads Accredited exam, then have a look at our free training hub which includes 32 training videos on a range of topics from setting up an account to campaign optimization. Taking the exam is currently free of charge and can be done here.”

 

And, not to be left out of the “top 10″ and “best ___ for 2013″, Microsoft Ads presents Microsoft Advertising Digital Trends & Opportunities in 2013.

 

From the rest of the web…….

 

Do your parents (or grandparents) know the difference between paid and organic search?  Yeah, ours don’t either. Targeting the Over 65 With PPC from Search Engine Watch gives some good stats about reaching this demographic.

 

Also, from Search Engine Watch:  1 PPC Resolution You Must Make: Fix Your Quality Scores gives some practical advice for how to do just that in Bing Ads.

 

From Search Engine Land: Analytics Matched Search Queries Vs. AdWords Keyword Details Report breaks down the difference between data available in Analytics vs. AdWords.

 

28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance, also from Search Engine Land recommends 28 ideas to help evaluate successes and failures for your accounts in 2012.

 

That’s it for this week, friends!  Have a great week!