Category: "Win Of The Week"

Win of the Week — Don’t Keep Them Guessing
Posted July 6, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
Think you can guess which one of these ads boosted CTR by 180%?   So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side.   The Original Ad   The […]

Win of the Week: Perfect Your Messaging
Posted June 29, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips?     Boost Media writer “brazilianone” took a stab at this contest. And with a name […]

Win of the Week: Best Ads in Show
Posted June 25, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two […]

Win of the Week: Compelling Calls
Posted June 15, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, […]

Win of the Week – Get Your Ads in Shape
Posted June 1, 2016  | CATEGORY: Ad Text Tips, Win Of The Week
With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday […]

Win of the Week – Add Some Psychology to Those Keywords
Posted March 16, 2016  | CATEGORY: Ad Text Tips, Ads, Paid Search, Win Of The Week
Can you guess which ad won?     So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John […]

Win of The Week – Blooming Ads
Posted March 2, 2016  | CATEGORY: Ad Text Tips, Paid Search, Search, Win Of The Week
Spring has begun to sprung, which means it’s time to replenish the garden with some new plants and flowers. But a garden doesn’t become lush and beautiful on its own- it takes a little TLC to get there. Similar to ad copy, if you ignore it and forget to trim and prune it periodically, it won’t give you […]

Win Of The Week – Master Ads
Posted February 24, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search. […]

Win Of The Week – Ads That Take Off
Posted February 17, 2016  | CATEGORY: Ad Text Tips, Paid Search, Testing, Win Of The Week
No one ever settles for the first flight fare they come across. We all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared.       If you chose Ad […]

Win of The Week- No More Guessing
Posted February 10, 2016  | CATEGORY: Ad Text Tips, Paid Search, Win Of The Week
As you watch your favorite Spring time series- may that be The Bachelor, American Crime, or the final season of American Idol– you may be left sitting on the edge of your seat each week wondering why that just happened to your favorite character (or contestant) and what is going to happen next. The best shows hook […]