Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you’d click on?
Win of the Week – 70% Increase in CTR for MMA Training
about the author
David Greenbaum is the CEO of Boost Media (www.boostmedia.com), the world’s leading creative optimization platform. Prior to founding Boost, David was an Associate at Plum Capital, a media-focused Venture Capital firm, was Director of Strategy and M&A at Interval Leisure Group (NASDAQ: IILG) and was an Analyst at Goldman Sachs. David is a recognized expert on creative optimization and speaks at Stanford GSB, Search Insider Summit, Ad:Tech and Search Engine Strategies.more from this author
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January(22)Boost Media Featured On The Muse’s Top 10 List of Companies Hiring This MonthCreative Ad Copy Still MattersNewsweek Names Boost as a Top 10 Company Where You’ll Feel Happiest and Healthiest#TBT Looking Forward By Throwing BackWeekly PPC Update: Gettin’ Your 2015 PPC Game On EditionScales Tip Toward Mobile in 2015Win Of the Week: All About the Charm#TBT The Snake Oil EraWeekly PPC Update: Video is Killin’ It in 2015 EditionWin Of the Week: Get On the Bus#TBT LOLWeekly PPC Update: Ready for Some Football EditionBoost Media Expands Downtown San Francisco Office SpaceGoogle Ad Customizers: Benefits and Insights from Boost Media COOEmployee Spotlight: Jeff PerkinsWin of the Week: 72% CTR Increase for Shae Butter#TBT Miss Pears CompetitionWeekly PPC Update: CRO is Where It’s At EditionBoost Revenue Team Hosts Annual Sales Kick Off 2015 EventWin of the Week: Always Room for Improvement#TBT Reconnect with Your Old Friend AIDAWeekly PPC Update: The Super Bowl Goes YouTube Edition
February(20)Increase Your Paid Search Conversions for 2015Boost Featured in Newsweek’s Top 10 Companies with Unusual but Incredible PerksWin of the Week: Creating Creative IncentiveThe 4 P’s: Not What You Learned in Marketing Class, Part IWeekly PPC Update: Fighting Shady Advertising Practices EditionHow I Found the Perfect Place to Grow My Career at Boost MediaTuesday Ad Text Tips: Win Over Your Customer’s Heart This Valentine’s DayWin of the Week: Emotion Versus IntentionThe 4 P’s: Not What You Learned in Marketing Class, Part IIWeekly PPC Update: Be My Valentine EditionBoost Media To Attend eTail West 2015 ConferenceTuesday Ad Text Tip – Try a Fresh Approach & Optimize a Proven SuccessWin of the Week: Ad AnalysisThe 4 P’s: Product-Place-Price-Promotion: Part IIIWeekly PPC Update: My Head is Spinning EditioneTail West 2015 RecapTuesday Ad Text Tips – Back to Basics: Benefits, Features & Calls to ActionWin of the Week: The Next Generation of (Ad)thletesThe 4 P’s: Product-Place-Price-Promotion: Part IVWeekly PPC Update: Television is So Old-School Edition
March(24)Boost Media Will Be at LeadsCon 2015, Will You?Tuesday Ad Text Tips: More Traffic Isn’t Always BetterWin of The Week: Always Be Unique5 Ways Search Data Can Inform Your Entire Marketing StrategyWeekly PPC Update: Springing Forward EditionBoost Media Visits the Google AdWords Solutions LabLearn More About Our Featured Product Updates // March 2015Tuesday Ad Text Tips: To Brand or Not to BrandWin of the Week: High Performance AdsSearch Data Can Inform Your Product StrategyWeekly PPC Update: Shopping Apocalypse EditionCSM Insights: Know Your MessagingTuesday Ad Text Tips: Keyword Stuffing – Friend or FoeWin of the Week: Can’t Put a Price on SafetySearch Data Can Inform Your Competitive StrategyBoost Media Featured in Search Engine JournalWeekly PPC Update: More PPC Insights for Longer Days EditionBoostU Highlighted in Top 15 Companies Hiring Interns Like CrazyCEO David Greenbaum to Present at ClickZ Live New YorkWin of the Week: Spotless AdsHow Search Data Can Inform Your Brand StrategyWeekly PPC Update: A Little Sunshine Edition“The Current State of Search Creative” at ClickZ Live New YorkTuesday Ad Text Tips: Follow the Consumer Journey
April(24)WOTW: Spring Break EditionHow Search Data Can Inform your Pricing StrategyWeekly PPC Update: April Fools’ EditionBoost Teams Up With Marin for Image Optimization WebinarExecutive Spotlight: Jeff McCarthyWin of the Week: Weekend GetawaySearch Data Can Inform Your Store Location StrategyWeekly PPC Update: Mobilization Nation EditionSpecial Offer for Trada CustomersBoost Shares Best Practices for Display Advertising on Marin Software BlogEmployee Spotlight: Terence RichardsonWin of the Week: Spring Flowers7 Ways Search Marketers Can Inform Your Entire Marketing StrategyInsights: Hypothesis TestingWeekly PPC Update: Multi-Device and Cross-Border EditionWhy Good Search Ads Should Hit You Right In The FeelsBoost Media Knowledge Base is Live!Win of the Week: Get the GlowTravel Marketeer: The Price Perception ParadoxWeekly PPC Update: Mobilegeddon EditionCamp Boost 2015 RecapEmployee Spotlight – Greg BackstromWOTW: Ads as Pretty as PicturesTravel Marketeer: Creative Best Practices to Ignore
May(25)Why Optimizing Creative Is Critical In A Constantly Connected WorldRobots vs. Humans: A Pizza Based ParableWeekly PPC Update: Back to School for Advertisers EditionLeisure Travel Insights for Search Marketing 2015Executive Spotlight – Shawn MyersWin of the Week: The Art & Science of Good AdsTravel Marketeer: Why does ad copy impact conversion rates?Weekly PPC Update: Memorable Moments EditionBoost Media to Attend K8 Kenshoo Client SummitEmployee Spotlight – Derek LeungWin of the Week: Ads That Don’t Put Us to SleepWeekly PPC Update: Fatal Mistakes EditionTravel Marketeer: Mind Your Own BusinessBoost Hosts Learning Lab at K8Executive Spotlight – Anand GurunathanWin of the Week – 111% Increase in CTR for Bike ToursTravel Marketeer: Unpacking Travel Ad CreativeCSM Insights: Successful Brands Have Good Brand GuidelinesWeekly PPC Update: Location is Everything EditionTop 5 Insights from Smarter Search Summit 2015Travel Marketeer: Putting Your Personas To Use, Part IIK8 Kenshoo Client Summit 2015 RecapWin of the Week – The Perfect GiftTravel Marketeer: 2016 Rio Olympics Travel Marketing Season BeginsWeekly PPC Update: Capturing Consumers in Micro-Moments Edition
June(20)Kenshoo and Boost Media Partner To Expand Creative OptimizationHighlights from Mary Meeker’s 2015 Internet Trends ReportWin of the Week – Get Your Ads in ShapeTravel Marketeer: Google Trends for Travel MarketersWeekly PPC Update: Playing the PPC Game EditionBoost Media Sponsors at the Search Insider Summit on Kiawah IslandWin of the Week: Browse Before You BuyTravel Marketeer: Mobile Travel Marketing On The MoveWeekly PPC Update: The ‘Remarketing Jedi’ EditionMicrosoft’s Brian Utter Talks About The Impact of SearchCSM Insights: Working with AdWordsWin of the Week: Compelling CallsTravel Marketeer: Putting Traveler Personas to Use, Part IWeekly PPC Update: Big Changes for Bing EditionThe Search Insider’s Guide to Creative OptimizationBoost Summer LuauWin of the Week: Best Ads in ShowTravel Marketeer: Putting Travel Personas to Use, Part IIWeekly PPC Update: It’s Summertime! EditionBoost Shares Best Practices for When To Write New Ads on Marin Software Blog
July(16)Boost Media Hosts a Google Hangout On AirWin of the Week: Perfect Your MessagingTravel Marketeer: 10 Ideas On How To Win Online Travel BookingsCelebrate Independence Day!Boost Media Featured On The Muse’s 13 Companies That Love Summer Just as Much as You DoWin of the Week — Don’t Keep Them GuessingMyth Busters: Emotion Doesn’t Belong in SEM Ad CreativeCSM Insights: A Day in the Life of “Colonel Mustard”: Beloved Booster; Writer ExtraordinaireWin of the Week – Think Like Your AudienceMyth Busters: SEM Ad Copy— Set it and Forget ItBoost Test Drives TeslasWin of the Week – Three Characteristics of Winning AdsMyth Busters: One-Size-Fits-All for Desktop and Mobile AdsWeekly PPC Update: Catching Up EditionBoost Interns Visit GlassdoorWin of the Week – Can Your Ads Read Minds?
January(10)#MotivationMonday – Geniusly Motivating Video AdvertisingPaid Digital Media By US Health Care and Pharmaceutical Will Rise#MotivationMonday – Change The WorldThe Implied Benefit In PPC Ad CopyDeal Sweeteners Can Make the DifferenceWeekly PPC Update – Is It Spring Yet Edition?Companies Are Increasingly More Likely To Invest More In Paid SearchTop 5: 2014 Grammy’s Creative CommercialsWeekly PPC Update – Too Many Vortexes EditionEpic Super Bowl Commercials, Throwback Thursday Style
February(6)Weekly PPC Update – Groundhog Day Edition ’14Weekly PPC Update – Olympics EditionK2 Innovation Summit Twitter RecapWeekly PPC Update – Mid Week Edition!Google DoubleClick Search Partners with BoostBoost Announces Integration With Marin Software
March(2)Weekly PPC Update – Cautiously Declaring Spring EditionWeekly PPC Update – March Showers Bring April Flowers Edition
May(5)Ad Copy FatigueWeekly PPC Update – (Not Quite) Halfway to 2015 EditionWeekly PPC Update – A Quiet Week in Google-land EditionWeekly PPC Update – Dreaming of Summer EditionAd Testing Is Crucial To Online Advertising Success
June(6)WEBINAR | Optimized Ad Copy To Drive More ConversionsKeys To Reaching The Right AudienceIntroducing The New Boost BlogWeekly PPC Update: ‘New Look’ EditionWeekly PPC Roundup: ‘A Lot Can Happen In Two Days’ EditionWeekly PPC Roundup: World Cup vs. Cup o’ Joe Edition
July(6)Test Your Ads Like You Build Your KeywordsWeekly PPC Roundup: Baby, You’re a Firework EditionWeekly PPC Roundup: Google Authorship Mystery, Solved EditionWeekly PPC Roundup: Making Up for Lost Time EditionOur Humans And Computers Will Come Together For Middle WorkWeekly PPC Roundup: Instant Gratification Edition
August(5)Weekly PPC Update: Objects in the Rearview Mirror EditionWeekly PPC Update: One Size Never Fits All EditionWeekly PPC Update: Automation and Optimization EditionWeekly PPC Update: Purpose is Power EditionWeekly PPC Update: It’s a 3-Day Weekend! Edition
September(21)Get Schooled in SEM – Universities Offering SEM DegreesUniversity Marketing Strategy Doesn’t End at Ranking ListsWeekly PPC Update: Bing in a Pickle EditionSeptember EventsMarin’s Biggest Social Geek ContestWin of the Week – Best Dressed Ad TextEmployee Spotlight: Jeb TrowbridgeWeekly PPC Update: Makin’ Money on Mobile EditionStart Your Holiday Season Prep NowExecutive Spotlight: Michael FeldmanWin of the Week: Gator FightTakeaways from K8 Summit and Ad Age DigitalWeekly PPC Update: Bing’s on a Rampage EditionBoost Goes BoatingHow Starbucks Turned the Pumpkin Spice Latte Into a Marketing JackpotNew Book on Accelerator Programs Features COO Rob LendermanWin of the Week: Change Your ImageBoost Volunteers with the SF Food BankWeekly PPC Update: It’s Dynamic Dynamite EditionEvent Recap: Marin MastersDigital Marketing Trends To Watch Webcast
October(23)CEO David Greenbaum’s Column in Search Engine LandWin of the Week: Turnin’ Up The HeatWeekly PPC Update: Tips, Tricks, and Power Networks EditionExecutive Spotlight: David BlumHow to design SEM Ad Testing To Gain Both Insights And ResultsWin of the Week: Popping the QuestionWhitepaper with WordStream: 6 Tips to A/B Test Your Way to Winning PPC AdsWeekly PPC Update: Mobile Jiu Jitsu Edition2014 Top Trending Halloween CostumesPart 2: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Coffee BreakBehind the Scenes Look at the Boost Creative Network Video ShootWeekly PPC Update: Seasonal Stuff in Full Swing EditionCelebrate BOOST BA$HPart 3: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Playing it SafeGoogle Releases Penguin 3.0Weekly PPC Update: The Digital Shopping Reality EditionPart 4: SEM Ad Copy Testing Insights for Your CMO3 SEM Tips for Retailers this Holiday SeasonWin of the Week: Served on a Silver PlaterWeekly PPC Update: Spooktacular Halloween EditionBOOst Does Halloween
November(21)Boost Media Raises $19 Million to Fuel Product Expansion and Engineer GrowthGoogle’s Cool Icons for MobilePart 5: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Sand Over SnowHoliday Insights for the Travel VerticalWeekly PPC Update: It’s a Best Practices Buffet EditionPart 6: SEM Ad Copy Testing Insights for Your CMOHackers / Founders Networking Event at BoostWin of the Week: Customize your ChristmasMovember at BoostWeekly PPC Update: New Year’s Resolutions EditionTechCrunch Covers Boost Media’s $19M Series C FundingBoost Media on The MuseWeekly PPC Update: Turkey Trot EditionThanksgiving Potluck and Recipes We LoveCEO David Greenbaum Shares His Point of View on Search Engine LandPart 7: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Tried and True Always Trumps the NewHappy Thanksgiving from Boost!Boost Media Gives Back at Saint Anthony’s Food BankWeekly PPC Update: Black Friday Shopping Goes Mobile Edition
December(23)We’re Ranked #3 on List of Best Companies with Work-Life BalanceMovember Wrap UpPart 8: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Check Your Grammar3 Consumer Takeaways from Black FridayWeekly PPC Update: ‘Tis the Season EditionBoost Media Sponsors Search Insider SummitPart 9: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Hone Your SkillsWeekly PPC Update: The Year of Omni-Channel Marketing EditionBoost Media CEO’s Interview with MediaPostBoost Media Announces Search for Nation’s Top Engineering and Development Talent to Fill Dozens of New PositionsPart 10: SEM Ad Copy Testing Insights for Your CMOWin of the Week: Creative CoaxingMarketo Names Boost Media as a Top Solution for MarketersWeekly PPC Update: It’s the Final Countdown EditionCMO Predictions for 2015Another Record-Breaking Holiday Season for Online RetailersHappy Holidays!Weekly PPC Update: Looking to 2015 EditionGoogle’s Most Searched-For Holiday Destinations of 2014Win of The Week: Classroom CoolHappy New Year!
January(13)Specifics Outperform GeneralizationsWeekly PPC Roundup – Happy New Year Edition!Never Settle for AdspeakWeekly PPC Roundup – Playoffs Edition!A Deal Is Only a Deal If…Caveman Follow-UpFavor the Anglo-SaxonWeekly PPC Roundup – Game On Edition!Sound HumanHero Conference: An ALL PPC, High Value ConferenceHow Would They Describe It?Weekly PPC Roundup – Longer Days EditionWill THEY Think It’s a Benefit?
February(14)Education Case Study about CTRPros Know What to Do When They’re StuckWeekly PPC Roundup – Bowl Sunday Edition!What Happens AFTER the Free Trial?Who’s Pining and Buying?Weekly PPC Roundup – Blizzard EditionClarity, Clarity, Clarity… and Just a Dash of CuriosityReflect their thoughts back at themWeekly PPC Update – Meteor EditionThe Soul of an Effective PPC AdWhich element of your offer is most important?Weekly PPC Update – Done with Winter EditionSlogans And PPC Ads Don’t MixBump It Up to Boost It Up
March(13)Weekly PPC Update – Sunday Funday EditionTwo Steps Too ManyThe Basics Aren’t So Basic At ScaleWeekly PPC Update – SXSW EditionClarity Up-FrontAs An Ad Speaketh…Weekly PPC Update – Luck o’ the Irish EditionIt’s Not As Obvious As You Think!But Is That What THEY Think Their Problem Is?Weekly PPC Update – Spring has Sprung (?) EditionDon’t Raise Concerns That Aren’t Already There!The Power of Internal ConsistencyWeekly PPC Roundup – Early Easter Edition
April(13)Be Wary of SubstitutionsDo You See What I’m Saying?Weekly PPC Update – Final Four Edition!If You Say Three Things…You Are Not Your ProspectWeekly PPC Update – April Showers EditionLightning and The Lightning BugWhat They Want vs. What You THINK They WantWeekly PPC Update – Still Reeling EditionThe Power of ConfidenceThe Power of Consistency? It’s Worth Testing!Weekly PPC Update – Spring Flowers Edition!Precipitating Events
May(12)Weekly PPC Update – Cinco de Mayo EditionAre Your PPC Ads a Joke?The Clean Bathroom Approach to PPC Ad CopyWeekly PPC Update – Happy Mama’s Day to All the Mamas!The Right Word and the Almost Right WordMoving Beyond Keyword Match-UpWeekly PPC Update – And, I’m Spent EditionAn Outside Perspective HelpsNot Everyone Likes to Learn (or Read)The Interaction of ColorWeekly PPC Update – Memorial Day 2013 EditionA Catalogue of Synonyms
June(14)Weekly PPC Update – Happy June EditionHow to Win With The Warm and FuzziesA Detailed Breakdown of a Recent WinWeekly PPC Update – Up Too Early Edition!Promise — Large Promise!Put Them In The PictureWeekly PPC Update – Happy Dad’s Day!What They Should Care About Vs. What They REALLY Care AboutThe Case Against Classified Ad-SpeakPsychological Triggers & PPC AdsWeekly PPC Update – Supermoon Edition!What Do They Expect?Take It The Next LevelWeekly PPC Update – Short Week Edition!
July(12)Don’t Ignore Best PracticesWeekly PPC Update – Sweltering EditionMake It Look Easy, Make It Seem AutomaticDon’t Neglect the ObviousWeekly PPC Update – It’s Almost Here EditionA Transfer of Confidence In Your PPC CopyThree Best Practices Packed Into One Ad For a 106% Boost In CTRWeekly PPC Update – Enhanced Rolls Out Tomorrow EditionUnverified vs. Unverifiable ClaimsPLA vs. Traditional PPC — What to ExpectDoes Your PPC Ad Have What I’m Looking For?Weekly PPC Update – Almost a Week Edition
August(13)Putting Best Practices Into PPC ContextWeekly PPC Update – Fall is in the Air (?) EditionDo You Make These Mistakes in Your PPC Ad Copy?When Is a PPC Sale Ad Not Attractive?Weekly PPC Update – Perseid EditionDo You Focus On Quality or Price When Writing Your PPC Ad?Internal Consistency Can Impact The Performance Of PPC CopyWeekly PPC Update – Early Fall EditionWhen is a Feature a Benefit When Running PPC Ads?50 Shades of NuanceWeekly PPC Update – Is It Back to School Time Edition?Imperative Verbs — They’re Not Just for CTAs AnymoreWhen Short Isn’t Sweet In PPC Advertising
September(11)Weekly PPC Update – Labor Day ’13 EditionClarity (Almost) Always Wins The PPC Click ThroughBoost Media Raises $8 Million in Financing Round Led by Battery VenturesWeekly PPC Update – Back to School Edition Part 2They’re Just Not That Into Seeing Your Name In Your PPC AdWhen the “Value-Add” IS the real Value To The SearcherWhen to Repeat vs. When to Add In Your PPC AdDon’t Buy a Ticket Halfway to EuropeWeekly PPC Update – Happy Autumnal Equinox EditionSometimes Scarcity is a Good Thing In Your PPC Ad CopyWeekly PPC Update – Foliage Edition
October(11)Yes, You SHOULD Test Your Best PracticesTech Talk: Sam Shank/ Hotel Tonight & Jen O’Neal/ Tripping.comAnswer The Freakin’ Question!Weekly PPC Update – Indian Summer EditionAdjectives Matter When They Can Directly Address The Key Want or Concern of the Internet SearcherWeekly PPC Update – Haunted Hayride EditionAre You Reassuring The Searcher With Your Ad, Or Are You Casting Doubt?Weekly PPC Update – Furnace Smells EditionYou Are Not Your Prospect ReduxWeekly PPC Update – World Series EditionInternal Consistency vs. Ambiguity
November(10)Weekly PPC Update – November Already (?) EditionShades of Meaning Matter For PPC Ad CopyA Transfer of ConfidenceWeekly PPC Update – Veteran’s Day EditionInternal ConsistencyDoes Your Offer Seem To Good to Be True?Weekly PPC Update – Holy Moly It Gets Dark Early! EditionIt’s What They Actually Want, Not What You Think They Should WantIt’s Not About You — Copywrite Your PPC Ads From Their PerspectiveWeekly PPC Update – First Frost Edition
December(11)Reassure the Searcher and Cast Doubt on the CompetitionFactors For PPC Ad Copy EffectivenessWeekly PPC Update – Tis the Season Edition!The Benefit of the Benefit of the FeatureBoost Recaps The Social Side Of #MPSISWeekly PPC Update – Snow Day 2013 EditionWhen You Find Something That Works, Highlight ItRecap of Winter Search Insider Summit 2013Borrowed Shoes Make For Better CopyWeekly PPC Update – Holiday Limbo EditionPPC Ad Copywriting Tip of The Year
January(13)Weekly PPC Roundup 1/6/12 – The New Year is Here EditionAds in the Wild – Facebook Ad AutopsyIs Your Facebook Ad Image Worth a Thousand Words?Weekly PPC Roundup 1/13/2012 – Breaking the PPC Rut EditionWin of the Week – 225% Increase in CTR for Luxury WatchesTips from the Boosters: Branded Terms – Make Sure You Test ThemPPC Weekly Roundup 1/20/12 — Protect Your Rights EditionIs Your Facebook Ad Image Worthy of People’s Attention?Images, Headlines, and Targeting — Oh my!Heading to SMX West? Here’s a Discount!Weekly PPC Roundup 1/27/12 — Super Social EditionWhichTestWon’s 3rd Annual Online Testing Awards – Will Your Ad Tests Win?Boost Media CEO David Greenbaum Featured on Forbes.com
February(18)Join us For our ‘All You Need is PPC Love’ Webinar with Trada!Weekly PPC Roundup — Privacy and Pinterest EditionTips from the Boosters: Fiction Writing for Improved PPC PerformanceWin of the Week – 70% Increase in CTR for MMA TrainingAll You Need is PPC Love: Slides & Transcript Now Available!Weekly PPC Roundup – Be My Valentine EditionAds in the Wild: Intentionally Excluding Half Your Audience?Weekly PPC Roundup 2/17/12 – The Winter Blues EditionWin of the Week – 259% Increase in Conversions for Beachfront HotelsAds in the Wild: Addressing the “Yeah, Sure” ResponseTips from the Boosters: What are they REALLY Searching For?Win of the Week: Tough Rules Create Breakthrough AdWeekly PPC Roundup – Thinking of Linking EditionThe Power of Positive PPC Ads and AttitudeTips from the Boosters: Everyone wants to be Normal — but no one wants to be Average!Boost Fuels Extreme Performance for SEM CampaignsBoost Launches Boost Enterprise and SMB Services Bringing New Methodology to Ad OptimizationBoost Returns to SMX to Showcase Ad Optimization Solutions
March(13)Ads in the Wild: Fill the FramePPC Weekly Roundup 3/2/12 – PPC Pick-me-up EditionTips from the Boosters: When NOT to be as VIVID as possiblePPC Ad Optimization: 6 Top Elements to TestAds in the Wild: Do Your Ads Suffer From the Curse of Knowledge?Ads in the Wild: Rocket Science? No. Scientific? Yes.Weekly PPC Roundup 3/16/12 — Lucky Day Edition8 Ad Optimization Expert Tips to Lift Paid Search CTR & ConversionAds in the Wild: Learning from “Controls”Weekly PPC Roundup – Spring is Here EditionBenefits vs. Features: What Makes a Better PPC Ad?Ads in the Wild: Tribal Is As Tribal DoesPPC Weekly Roundup 3/30/12 – Almost April Edition
April(10)How Marrying Machines With Humans Makes Your Ads PopAds in the Wild: Using and Testing The Images You Already HavePPC Weekly Roundup 4/6/12 – Spring Links EditionAds in the Wild: Ford Gets it RightPPC Weekly Roundup 4/13/12 – Friday the 13th EditionWin of the Week – 84% Increase in CTR for Mini HDMI Cables3 Dos & Don’ts to Spring Clean Your Facebook AdsBehind The Scenes In Google’s Battle Against Bad AdsPPC Weekly Roundup 4/27/12 – Optimization EditionBoost Media Rocks Elite Retreat With an Interactive Session on Ad Optimization
May(8)How to deal with Google’s New Ad Rotation SettingsWeekly PPC Roundup 5/6/12 – Up in Arms Edition!PPC Weekly Roundup 5/11/2012 – Spring is in the Air EditionPPC Weekly Roundup 5/18/12 – TGIF Edition!Multi-Channel Ads: The Importance of ‘Scent’Weekly PPC Roundup 5/25/12 – Memorial Day Weekend Edition!What’s In the Box?Credible vs. Stock Language
June(13)Finding the Right Formula for a High CTRWeekly PPC Roundup – Oh, the Places You’ll Go EditionTips from the Boosters: Are you Driving a Ford or a Mustang?Win of the Week – When Deal Sweeteners Become Deal MakersWeekly PPC Roundup – Power to the People EditionCredibility CountsHey, Buddy — Watch What You’re Saying!Weekly PPC Roundup – Google Takes the Cake EditionWin of the Week – Add Some Psychology to Those KeywordsWeekly PPC Roundup – Safe Landing EditionThe Importance of Precipitant EventsIf You’ve Got It, Flaunt It – But Which “Flaunt” Made the Difference?Weekly PPC Roundup – Happy (early) 4th of July Edition!
July(12)Make It Look EasyDon’t Make Me DoubtAIDA works for PPC Ads TooWeekly PPC Roundup – Livin’s Easy EditionWeekly PPC Update – Friday the 13th EditionDon’t Bury The Lede!The Curse of KnowledgeWeekly PPC Roundup – the Shake Up EditionTesting Rules and Opinion DroolsTweaking Is More Than Chump ChangeWeekly PPC Roundup – the April Fool’s in July EditionWhat’s The End Goal?
August(14)It’s Harder Than It LooksWeekly PPC Roundup – Hot as Blazes EditionClose the Loopholes When Promoting PriceATFQ for PPC SuccessWeekly PPC Roundup – Hot & Sticky EditionLogic vs. Image — Bet on ImageSchemas Can Make or Break Your PPC AdWeekly PPC Roundup – Back to School EditionDialing In the EmotionCall to Action vs. Room to ActWeekly PPC Roundup – Fall is Coming EditionFavor the Anglo-SaxonIs Shorter Better?Weekly PPC Roundup – Labor Day Edition
September(12)Intelligent TweakingPromise, Large PromiseWeekly PPC Roundup – Keepin’ it Fresh EditionYou ≠ Your AudienceAnticipating the ConversationWeekly PPC Roundup – Football/Survival EditionAdvertising a New Category? Clarity Is Your FriendIf Your Prospects Are Urgent, Your Ad Should Be TooWeekly PPC Roundup – Apple Pickin’ EditionAmplify What Works(Your Prospect’s) Context Is Everything!Weekly PPC Roundup – Shorter Days Edition
October(14)When In Doubt, Kill the ClichesUnsubstantiated Claims — Which Ones Work Best?5 Easy Steps To Set Up A Remarketing CampaignWeekly PPC Roundup – Debate EditionImage Vs. Reality — Sell the Image!Total Effect vs. Individual ElementsWeekly PPC Roundup – Frosty EditionA PPC Ad Is Not a Joke – Frontline the PunchlineAre You The Right Choice? How Will They Know?Weekly PPC Roundup – Under the Wire EditionWhere Are Your Seachers in their Shopping Process?Which Question Should You Be Answering?Weekly PPC Roundup – Frankenstorm EditionInigo Montoya’s Secret to PPC Ad Writing
November(12)Matching Copy to Searcher IntentWeekly PPC Roundup – Vote for Pedro EditionFilm-able Moments Boost PPC Ad ResponseThe Most Expensive ___________Weekly PPC Roundup – Now What Do We Talk About(?) EditionSearch Terms And Stages of AwarenessDo Your PPC Ads Know How to Take “Yes” For An Answer?Weekly PPC Roundup – No More Twinkies EditionA Happy Thanksgiving Tip From The BoostersWeekly PPC Roundup – The Stuffed EditionThe Language of the DogSmoke ‘Em If Ya Got ‘Em
December(13)Weekly PPC Roundup – Scroogled EditionOne Size Fits All Doesn’tWin of the Week – 176% Increase in CTR for Insulation BlowersWho’s The Star?Weekly PPC Roundup – ‘Tis the Season EditionTweaks from the BoostersWeekly PPC Roundup – Heavy Hearts EditionSpeaking to the Right Buying StageHow Emotional Is The Purchasing Decision?Weekly PPC Roundup – Ho Ho Ho EditionYes, A Little Thing Like That DOES Matter!Last Win of the Week for the YearWeekly PPC Roundup – Brrrrrrrrrr Edition
January(12)PPC Ad Text Win of the Week – 45% Improvement for CafePressBoost Media on Webmaster Radio’s Marketing NirvanaAd Text Tip: Using Symbols in PPC Ad TextWeekly PPC Roundup – First of the Year, 29 Great Links EditionPPC Ad Text Win of the Week – 175% Improvement for Stretch Mark CreamsGoogle Ad Text Guidelines – Ad Text Limits, Ad Text Lengths, & Editorial Guidelines on AdWords & adCenterPPC Ad Text Win of the Week – 60% Improvement for Ladies Golf GlovesWhat to Test with Your Display URLWhy Google Changed Display URLsWeekly PPC Roundup – AdWords Updates EditionPPC Ad Text Win of the Week – 104% Improvement for Anti-Twilight GiftsFriday PPC News Roundup – 14 Link, Positive About Negatives Edition
February(9)The Best PPC Blogs – The Definitive List of Pay-Per Click BlogsPPC Ad Text Win of the Week – 28% Improvement for Marine Corps GearFriday PPC Roundup – 20 Links & Best PPC Blogs EditionPPC Ad Text Win of the Week – 94% Improvement for Hearing AidsPunctuation & Structure Key to Successful PPC AdsFriday PPC Roundup – 16 Links & Bid Management Joins Keywords in the AdWords Obits EditionAd Text Evolution: Five Changes to Your AdWords Ads & How they Affect Your Bottom LinePPC Ad Text Win of the Week – 98% Improvement for StimudentsFriday PPC News Roundup – 14 Links & Lots of Ad Text Edition
March(14)Ads in the Wild: A Tale of Two Facebook AdsPPC Ad Text Win of the Week – 94% Improvement for AnnuitiesFriday PPC News Roundup – 13 Links, PPC Hero-Centric EditionThe Power of Exactly the Right WordPPC Ad Text Win of the Week – 69% Improvement for Ab Ripper XExciting News: Boost Media Secures 1.64 Million in Seed FundingAds in the Wild: 2 Great Pictures – 2 Very Different AdsPPC Strategy: Search Marketing vs. Interruption MarketingPPC Ad Text Win of the Week – 67% Improvement for Realtor SearchFriday PPC Roundup – Self-Centered, Boost Media Funding EditionAds In The Wild Follow-UpPPC Ad Text Win of the Week – 122% Improvement for Online Law SchoolFriday PPC Roundup: 13 Link, Google was Busy Again EditionAd Text Optimization with the Pros: A Q and A with Chad Summerhill
April(17)Ads in the Wild – It’s not always about the facePPC Ad Text Win of the Week – 123% Improvement for Oak FurnitureFriday PPC News Roundup: #PPC Chat Launch EditionThe Power of SocialPPC Ad Text Win of the Week – 60% Improvement for BlackBerry Buy BackPPC Weekly Roundup – Mid April, Social PPC EditionWriting Better PPC Ads – Tips from the Boost Media BoostersKeyword Research Spreadsheets, Cheat Sheets, & Paid SuitesPPC Tips – Interview with Jason LeisterThe New Dancing Figures?PPC Ad Text Win of the Week – 126% Improvement for Spanish Bath ProductsPPC Weekly Roundup – April Showers EditionAd Tips from the Boost Media BoostersAds In The Wild – Grabbing EyeballsGoogle’s New Instant Preview Feature & What It Means to YouPPC Ad Text Win of the Week – 115% Improvement for Tax Deed SalesPPC Weekly Roundup – Quality Score Edition
May(21)Boost Media Co-Founder Rob Lenderman Interviewed by AdExchanger.com & An Outstanding PPC Ad Text InterviewFacebook Ads and Discounts – 3 ApproachesAd Text Optimization With The Pros – Q & A with Michael WiegandPPC Ad Text Win of the Week – 61% Improvement for Law FirmPPC Weekly Roundup – Keywords and Conversions EditionAd Writing Tips from the BoostersAd Text Optimization With The Pros – Q & A with Steve HillAds In The Wild — The “Yeah, Sure” FactorPPC Ad Text Win of the Week – 165% Improvement for P90XPPC Weekly Roundup – Spring Cleaning EditionHow to Make Your Facebook Ad Stand OutIt’s The Psychology BEHIND the Words – Ad Tips from the BoostersStory Appeal – Ads in the WildAd Text Optimization With The Pros — Q & A With Elizabeth MarstenPPC Weekly Roundup — the Get In Shape EditionWhen Psychology Trumps CTAs and Guarantees – Tips from the BoostersAd Text Optimization With The Pros — Q & A With Bethany BeyFacebook and Multichannel MarketingPPC Ad Text Win of the Week – 69% Improvement for Background ChecksPPC Weekly Roundup — Link Building EditionAds In the Wild — What Piques Your Interest?
June(16)PPC Ad Text Win of the Week – 221% Improvement for Hip Hop AbsPPC Weekly Roundup — Search Marketing Acronyms EditionAds In the Wild — When Unsubstantiated Claims Can Work – And When They Won’tPPC Ad Text Win of the Week – 326% Improvement for Boost MediaPPC Weekly Roundup — 10 for the 10th EditionPPC Ad Text Win of the Week – 415% Improvement for Gold BullionPPC Roundup 6/17/11 – PPC Ads EditionCialdini, Consistency, and Facebook LikesBest Copywriting Blogs: The Definitive List of Great Blogs for Marketing Copywriters and Content DevelopersPPC Ad Text Win of the Week – 90% Improvement for Wood FurnitureBoost Media is HIRING!PPC Roundup 6/24/11 – Keywords and Copywriting EditionAds in the Wild — Split Testing and Relying on your GutEyetracking and Heatplots and Ads, Oh My!Ad Text Optimization with the Pros — Q & A with Alan MitchellPPC Ad Text Win of the Week – 180% Improvement for Memory Games
July(17)PPC Roundup 7/1/11 — The 4th of July EditionFacebook Ads — When Short Isn’t SweetPPC Tips – Interview with Robert SierackiJune Wins of the Month Roundup — Tricky Titles EditionPPC Ad Text Win of the Week – 20% Improvement for Vertigo RemedyPPC Roundup 7/8/11 — Summer Vacation EditionAds in the Wild – Know When to Tweak ‘EmBoost’s Best of the Month Blog HighlightsPPC Ad Text Win of the Week – 180% Improvement for ShakeologyPPC Roundup 7/15/11 — Links Building and Ad Text EditionNew Format for Google Search Results?Tips from the Boosters: The One and Only Sure-Fire PPC Ad Writing RuleWhat Are the Most Expensive AdWords Keywords?PPC Roundup 7/22/11 — Smarter Keyword Research EditionStrengthen What’s Already Working — Tips from the BoostersAd Text Optimization with the Pros — Q & A with WordStream’s Nick WeidmanPPC Roundup 7/29/11 — the Media Edition
August(23)July Wins of the Month Roundup — Against the Rules EditionAnnouncing PPC Hero’s Ultimate Guide to Google AdWords Quality ScoreAds In The Wild – Sometimes It’s Better to Keep ‘Em GuessingTips from the Boosters: Standard Operating Procedures for Better PPC AdsPPC Roundup 8/5/11 — Search Marketing Zen EditionPPC Ad Text Win of the Week – 52% Improvement for Boost MediaTips from the Boosters: Secret Formulas Work – But Searcher Psychology Is the Real Key!Making the Grade with WordStream’s new PPC Performance GraderAds In The Wild – Keeping it SocialA/B Testing Question: Only Test One Variable at a Time?PPC Roundup 8/12/11 — Paid Search Performance EditionPPC Ad Text Win of the Week – 65% Improvement for Vibram FivefingersAds in the Wild — Keeping it Social with NostalgiaAd Text Optimization With the Pros — Q & A With SEER Interactive’s Crystal AndersonSES San Francisco — We’ll See You There!Tips From the Boosters: Credibility Cues Come in Small Packages – Just Like in Real LifePPC Roundup 8/19/11 — Taking Inventory of Your Internet Marketing EditionPPC Ad Text Win of the Week – 52% Improvement for Logo Design ContestAds in the Wild — Marty Demonstrates the Purple Cow Principle — Facebook Style!Tips from the Boosters: Clarity Comes Out On TopPPC Roundup 8/26/11 — Top Secret EditionAds in the Wild — Make ‘Em Look Where you WantAd Text Optimization With the Pros — Q & A With SEER Interactive’s Bonnie Schwartz
September(15)Tips from the Boosters: The Psychology of Geo-TargetingPPC Roundup 9/2/2011 – Back to School EditionAds in the Wild — Visually Striking Photos: Beyond Headshots of Pretty WomenPPC Roundup 9/9/11 – Social Media Madness EditionWin of the Week – 31% Increase in CTR for Pawn ShopAds in the Wild: Words as PicturesPPC Roundup 9/16/2011 – Keywords and Clicks EditionWin of the Week – 86% Increase in CTR for Hospital BedsAds in the Wild: Are You Taking Advantage of the Images in Your Own Back Yard?Tips from the Boosters: Addressing Your Prospects’ ConcernsPPC Roundup: The ‘No BS’ EditionWin of the Week – 581% Increase in CTR for Textbook RentalsAds in the Wild: When Shorter Really IS BetterSneak Peak Behind the Curtain with Boost Media Writers NetworkWeekly PPC Roundup: Search and Psychology Edition
October(14)Win of the Week – 156% Increase in CTR for Vinyl BannersAds in the Wild: How ‘Bout a Touch of Branding to Go with that Click?Online Marketing Tools Everyone Should Check OutWeekly PPC Roundup – Metrics Madness EditionWin of the Week – 162% Increase in CTR for Secretary TestAds in the Wild: Branding Ads for Facebook5 Keyword Bidding Strategies to Jump Start Your Paid Search CampaignTips from the Boosters: When & Why Keyword Stuffing Falls ShortWeekly PPC Roundup: Search and Discover EditionTips from the Boosters: Phrases Colored by ContextWeekly PPC Roundup — Moving and Shaking EditionAds in the Wild — Co-Branded Facebook AdsWeekly PPC Roundup — Trick or Treat EditionWin of the Week – 66% Increase in CTR for Halloween Cookies
November(14)Ads in the Wild: Sometimes It’s an Ad…Weekly PPC Roundup: Avoiding Danger EditionWin of the Week – 89% Increase in CTR for CRM SoftwareAds in the Wild – Are Stock Images Really That Bad?Some Scary Data about AdWords ActivityTips from the Boosters: ATFQ or TMI?Weekly PPC Roundup: Expanding Your Business EditionWin of the Week – 164% Increase in CTR for ADA SignsTips from the Boosters: Point of Action Reassurances for AdWords AdsWeekly PPC Roundup: Changing Seasons EditionWin of the Week – 95% Increase in CTR for Brain GamesGoogle Announces New Ad Placements on SearchHow to Cure a Sickly Ad Campaign: Webinar with Trada on December 1Ads in the Wild: The Hidden Gem of Facebook Advertising
December(11)PPC Ad Doctors Webinar – Get the Slides, Video, & Best Practices GuideWeekly PPC Roundup 12/2/2011 – Cyber Monday EditionWin of the Week – 150% Increase in CTR for Virtual MemoryMarin Software and Boost Media Partner to Offer Customers Ad Creative OptimizationPPC Weekly Roundup 12/9/11 – Holiday Rush EditionTips from the Boosters: Capturing the Imagination With WordsPPC Weekly Roundup 12/16/11 – Social Change EditionWin of the Week – 111% Increase in CTR for Logo DesignTips from the Boosters: Capturing the Imagination — A Test for ReadersWeekly PPC Roundup 12/23/2011 — Happy Holidays EditionWeekly PPC Roundup 12/30/2011 — New Year’s Eve 2011 Edition
December(8)Welcome to the Boost Media Blog!PPC Ad Text Win of the Week – 94% Improvement for HunchSearch Engine Land Q and A with Boost Media – New Wave of Paid Search Tools ComingAd Text Optimization – What to Test & When (A Search Engine Journal Guest Post)AdWords Headline Writing BasicsFriday PPC Roundup – First EditionGoogle AdWords Ad Preview Tool – Ad Text TipPPC Ad Text Win of the Week – 88% Improvement for Parking Signs