How to Use Our Resources

Essentially, we’ve broken our resources up into two groups:

1. Core Publications These are the basic “How To” documents, detailing our writing and ad optimization methodologies, along with consistent, go-to tips. All of these have been kept short and meaty, with a focus on core info you’ll need to improve your win-ratio
2. Drill-down Resources Recommended by BoostCTR. Consider these drill-downs or “advanced lessons” that are great if you want to dig down into a specific skill or subject with greater detail or depth than what’s found in the core documents

Below you’ll find the 4 Core Handbooks, plus all of the drill down guides available. Each guide can be downloaded from its link — simply right click on the link and select “save file to” or “save linked file” in order to transfer the file to your desktop:

Core Handbooks & Guides

• Our AdWords Copy Optimization Process
• Proven Tactics for Creating Winning AdWords Ad Copy
• Facebook Ad Copy Optimization Process
• Proven Tactics for Finding Winning Facebook Ad Images

Drill Down Documents — Ad Copywriting

• Ad Tweaks that Are Usually Worth Testing
• Adjectives, claims, and credibility cues
• Looking at an ad’s competitive landscape
• Getting the most out of a creative brief
• Using Dynamic Keyword Insertion
• Landing Page Analysis Drilldown

Drill Down — Understanding Test Results

• Understanding Split Test Results 101

Drill Down — Facebook Advertising

• FB CTA How To
• Selecting Images That Work